If you have ever thought how in the world you were going to find the time to create video content for a bunch of different video marketing platforms (think Instagram, Youtube, Pinterest etc) this post is for you. Because I’m here to tell you, you don’t have to! You don’t need video content everywhere. There. Don’t you feel better?
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Ask yourself two questions. Where does my target market watch videos and what kinds of videos am I the best at creating? The answers to those questions will tell you where and how to focus your video energy!
Here are three examples of real women biz owners making their own targeted videos on posting on three diverse platforms:
Pam Lostracco of Lostracco Design creates beautiful murals for homes, offices and businesses. People hire her because of her originality, skill set and personality. Pam had a beautiful “mountain” painting that was getting lots of social media traction. So she decided to turn it into a signature mural. She set up her camera and captured a simple clean time-lapse of her process from start to finish. It highlighted her skills and her humour and featured a cool music track. Viewers loved it! I think at this stage it has been viewed over 98,000 times. Impressive! She figured out her potential customers were on Youtube so that is where she posted the video. And the video continues to generate warm leads for her.
Have a look at the time-lapse here: https://www.youtube.com/watch?v=qhySmId9UPs
Next up is Alisa Auger of @TheCreativityMuse. Alisa is a creativity coach who gets you unstuck, inspires once dormant creativity and helps clients find “the flow”. One of her strengths is her musical compositions. Songwriting and arranging is a passion. She creates custom mantras for customers that she pairs with her original music. Alisa found that her clients and potential clients are on Instagram so she records very short videos on her phone, often just of her hands on the piano keys playing a couple bars of her latest music. And posts them to Instagram (where they get sent to facebook, too). Audiences love them and she uses key words to help new fans and followers and potential clients find her. I’ve no doubt that Alisa will try out additional ways of expressing herself through video, but for now, she is focusing on Instagram.
Check out one of her mini-recitals here: https://instagram.com/p/9n-WYRIFsx/?taken-by=thecreativitymuse
Lastly but not leastly (just made that word up), is Marsha of yesyesmarsha.com who is in fact producing videos for a variety of platforms (on her own…no media team just creativity and gumption) but I’m going to focus on the platform that has me in awe. Marsha is gifted in all things Periscope. Her company helps take the yucky feeling out of networking and with her laser focused storytelling skills she can help you become unforgettable in the eyes of all the people you meet. The problems she solves for clients through her biz are perfect content for her Periscope audiences. Have a look at the video below. The content is super helpful but also take note of how effortless Marsha makes live TV seem and how focused she is. Every Periscope she records contains several super clear calls to action for her viewers. From the elegant and warm way she welcomes viewers, to providing viewers with “special” links to more free content just for being on the scope, she never falters. And you feel that she’s taking you on a journey. Which is after all what great storytelling is all about.
Here’s Miss Marsha: www.yym.ca/busypersonmeetingtips
Where are your clients hanging out and watching video? Have you tailored your video content for a specific platform? Let me know! Leave comments, links and questions for us all in the comment section below. Let’s continue the conversation.
We are all getting better, one video at a time!
Yours in profit and creativity,