At Chockablock our thing is to help you tell your story.
Customers prefer video over white pages and case summaries. 66% of our global mobile data is video. Speak the language the world is looking for.
We could list for you…all the HD cameras we use, all the software and editing platforms we have available, the depth of talent in our crew and actor pools, and alllllll the various styles of videos we can provide.
But we know that’s not your thing, what you need is: increased customer investment, to move more product, form deeper relationships with customers and doners, to drive traffic, and stand out in your industry.
The important bit is that at the end of a Chockablock production, you have a video you are proud to share. One that inspires the receiver of your communication to take the action you want. Full-stop.
(the following scenarios based on actual Chockablock assignments):
Biz owners and sassy start-ups: Need to start your customer relationships or re-kindle existing ones? Video is the most targeted powerful cost-effective tool to get solid results. Numbers don’t lie. If you explain why you do what you do, share your passion for your product and services, customers trust you. Do you farm the food that you sell in your stores? Or did you create the concept and the app for your new product? Do you have a family owned and operated biz? Chockablock will craft you an engaging video – with special attention to how it will be viewed and who will be watching.
Social marketing: Hello, Internet…is anyone out there? Using video as your anchor we create awesome digital content inspiring your current fans to engage more deeply and to entice new customers to join your on-line “family”. We’ll dig deep to find out what is important to your peeps, where they are hanging out and the kind of content they most love to share. Then we manage it all so you can get back into your zone of genius while your fan-base grows.
B2B: Corporate HQ in another country? Another province? Are you heading up your company’s internal communications while complying with global company protocol? You are expected to share ideas, foster engagement, increase the buy-in and enlighten your employees. Video is the most cost-effective vehicle to grab the numbers you need. Employee and customer testimonials, internal reports and new-product roll-outs suddenly get seen and shared. Need 5,000 pairs of eyeballs on a new training and 250 sign-ups? Well-crafted video messaging will allow you to hit those targets faster than any other format and will be the content that gets discussed at the water cooler. We’ve seen the smiles and pageviews to prove it.
PR pros: You have a kick-ass press-release ready to announce funding for a program your client is hugely proud of. Your client will be hosting the Minister of Health and famous brain docs to celebrate. We execute the video prep, shoot and post so that you can focus on your PR. Multi-purpose your footage: the HD press release can be placed on their website when it goes out over the wire. Create a shorter teaser that can be emailed to press contacts, donors and board members after your event with its own unique message for each audience. Schedule quick sit-down video interviews with the visiting brain docs to use on social media guiding audiences back to your client’s website for a fuller richer brand-immersive experience.
Loyalty programs: Genuine conversations with customers and employees are profitable conversations. Video builds trust faster than print so use it to answer customer questions and post responses in your social media platforms. Explain the passion behind your products. Strengthen customer loyalty. Splash pages with video convert 80% better than those without. We create the video and you have a visual gift to reward your loyal donors and customers.
Fundraising: Your video content can be attracting donors while you sleep. When you document your social proof, share your transparency, show how your overhead ratios are good for your organization, and thank donors via video, your chances of converting a prospect to a donor are 40% better. Our videos have raised millions far ahead of schedule. If you speak directly to donors they respond with their hearts and their chequbooks. We can show you how.
Industry: Desperate to have ideal visitors interact in your trade show booth? We’ll create an interactive experience anchored by a short succinct video inspired by your products and services. When your live audience watches the video and then participates in a live Q&A both in the room and with your customers on Twitter, we record the entire experience and voila you have visual content to send out over social media, drop into PowerPoint and post on your website. Video can help increase your organic site traffic by 150%.
Educators: Need to attract the best and brightest students? Hold your own against ivy-league American schools and attract future thought leaders? A short-format video clarifies the benefits of your undergrad studies driven by possibility of having a life in addition to just nose-to-the-grindstone studying, being a name not a number, working alongside forward-thinking profs in the classroom or lab, not just sitting in a vast lecture hall. Video will double the amount of time prospective students will spend on your site.