Hiring a video company can be fun and relatively painless. I’m giving you 7 strategies to do it like a pro! Just click the cheerful play button below to hear my top 7 tips for hiring a video company to help you share your story with the world! As always the fast and furious text version is under the video to enjoy at your leisure. Cheers, from the production office!
1…Ask around! Go beyond Auntie Google! Get some personal 1st hand referrals. Ask to see the videos your friends and colleagues have commissioned and the ROI the vids generated!
2. Go beyond the demo reel! We can all produce a smokin’ demo reel full of our best clips and a lively soundtrack. Go beyond the homepage demo reel and look at the completed videos the company you may want to hire has produced. Can they tell a good story? Is it complete? Is there a clear CTA (call to action). Whatever your criteria is, make sure their full-length videos fit the bill! If the video company doesn’t have any full complete vids on their site it is a potential red flag!
3. Get 3 quotes! You want to compare people, process and pricing. Get at least three quotes to see a cross-section of the marketplace.
4. Meet the person who will be leading your video project. Speak to the actual producer, director, videographer who will be guiding you through your video project from start to finish. If you don’t “click” or you get an odd ”vibe” it will not get better throughout the video process. There has to be a common goal and hopefully a kinship as video production happens via relationships. If you don’t feel super confident with the pairing then move on!
5. You get what you pay for. You can have fast cheap and good but no more than two of those at once! Even if you have a super strict fixed budget, hire the most experienced person you can afford. Students and freebies can be appealing but can they tell a story? Do they have marketing chops? Sometimes dirt cheap or free, results in a story that is a second-rate version of the magic you wanted to convey.
6. Does the video company understand and love video marketing? Ask what video marketing they’ve been involved in and for some stats. How many sign-ups did their vids foster? How many new donations? How many views? Ask for stats!
7. So simple but good gosh golly, does the video company in question actually sound like they want to work with you? If they do not show interest or enthusiasm, move on. You want to spend your video marketing dollars with a team that believes in you.
That is it! There are your 7 tips! I very much hope they help. And for the love of sweet biscuits if you know someone who is ready to do a video and is hiring a production company please share this post. I want to help as many people as possible.
Happy video marketing from my office to yours,
P.S. Share some thoughts in the comments section! Let me know what questions work best for you when hiring a video production company! Or ask me some more hiring questions. Bring ‘em on!