Welcome to Chockablock Media TV and may I say it is lovely to have you here.
You look fabulous!
If you are puzzled as to when to shoot a DIY-style video and when to hire a professional, you need look no further than the print/design world for your answer. I explain it all in the video below:
Let’s pretend that you have a bricks and mortar biz like a fabulous bakery, or butcher shop or a fresh market on your farm. You will more than likely feature weekly specials to keep customers coming in the door. You probably design the weekly flyer yourself and at the end of the week you chuck the unused coupons or flyers in the recycling bin and design a fresh one for the following week. Easy breezy DIY marketing that isn’t intended to be around for long.
If on the other hand you are taking your biz to a trade show (like the grocery awards or a food festival etc) you will probably hire a design professional to create some beautiful print collateral that looks luscious and truly represents your culture and brand. You might create some gorgeous postcards or an embossed booklet or customized gift tags for promo items. Maybe a poster that your customers can keep.
When you want to stand out amongst your peers and your competitors you will spend more time and money on printed items that will be around longer and feel more like gifts.
The same applies to your video content. If you are creating a quick video for sharing on Twitter or facebook to update your customers or share insider info or share your store hours etc, you can shoot those videos yourself. Shooting the videos yourself gives a personal DIY behind-the-scenes feel that customers and clients crave.
If you are creating a video that will live on your homepage or sales page and you want the video to show potential customers you care about quality and attention to detail then you will want to spend some money and hire a professional. If you hope clients will spend money on your amazing product or register for your course, or donate their money to your worthy charity, you’ll want to look good. Especially if you have a high-end product. Psychologically customers on a premium website are expecting a premium video when they press play.
Premium does not always mean expensive. An experienced video crew can help you create high production value for fewer dollars than you might think.
BTW:
If you missed Episode 2 where I explained the best kind of info to include in your homepage “Why” video click here:
I am so honoured you are here. I want you to use video to make more money, move more product, raise more funds and help more people! Looking forward to sharing more info next week.
Take good care and have fun,
Allyson
PS: Have questions you’d like answered in future videos?
Connect on social media using #AllysonAnswers or email me back here at:
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