This longer format video (for a niche audience of students looking for very specific opportunities) was shot largely hand-held so as not to appear slick or contrived and the students and staff were unscripted for a “documentary-style” feel. The interviews were assembled in an order that gives a general overview of the IMS and a hint of the city itself. The video lived on the IMS homepage. Shorter edits of the video would then be shared via social media platforms.
