Cheeky statement alert! Customers do not buy your product but rather they buy your “why”. The passion, the heart, the “why” of your story is the very thing that differentiates you from the rest. OIMP commissioned three videos showcasing three Ontario families and their businesses. The shoots were co-produced by Chockablock Productions and Edana Integrated Marketing and were so enjoyable that we can say with certainty that what you see is what you get. The VG Meats family is simply awesome and yes they shared some BBQ with us after the shoot!